Just to let you know what’s going on in my world! My brain is usually spinning about this time of year as I think about gearing up for the farmer’s market and another busy season selling soap. I’m going to address my soapmaker friends in this post to see who is thinking like I am.<\/p>\n
How many of you are wondering which new scents to make, how many different scents to offer at one time, or how many of each soap to make?<\/p>\n
Or how about which new products to pursue, and how to better market the ones you already make? What is your best selling product other than soap?<\/p>\n
What are your best marketing ideas?<\/p>\n
What are you doing to promote your business on the internet?<\/p>\n
Here are my thoughts:<\/p>\n
1. I have about 10-11 soaps that I like to keep in stock at all times, with about 3-4 that are seasonal and return every year.<\/p>\n
2. As my business has grown, I have doubled the amount of soap in each batch of these stocked soaps.<\/p>\n
3. I usually have about 20 different soaps available at a time. (Is this too many?)<\/p>\n
4. I find that soap is by far the best selling product that I make, but I can’t imagine my business without lotions, shea butter, lip butters<\/a>, and bug off products<\/a>. Even though the bug off products are seasonal, they are no doubt the second best selling products. <\/p>\n 5. I have been promising a facial moisturizer to my customers for many months. This would be my new product for this year.<\/p>\n 6. I am thinking about how to get more links to my web store. Several of my friends have linked to it from their blogs or websites – THANK YOU!! If anyone else wants to link to my store, please let me know!<\/p>\n 7. Getting testimonies and referrals from existing customers are wonderful!<\/p>\n","protected":false},"excerpt":{"rendered":" Just to let you know what’s going on in my world! My brain is usually spinning about this time of year as I think about gearing up for the farmer’s market and another busy season selling soap. I’m going to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28,20],"tags":[1018,70],"class_list":["post-797","post","type-post","status-publish","format-standard","hentry","category-just-for-soapmakers","category-publicity","category-selling-soap","tag-marketing","tag-soap-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t