Archive for Marketing

Oct
12
2011

It was just like Christmas when the Fed-Ex guy rang the doorbell!! I tore into the boxes as fast as I could and was NOT disappointed! My custom soap boxes finally arrived!!! I was all teary-eyed when I saw my soap inside this beautiful packaging. Seriously. I never would have imagined that it would look [...]

Jul
28
2011

My husband and I have been talking about how the soap business seems to be taking over more of my life without the compensations of a “regular job”. We did some quick calculations to see what my soaps are worth – if you include my time even at the measly rate of $10/hour. No soapmaker [...]

Jul
26
2011

I’ve done something completely crazy! All my Preferred Customers (in the U.S.) can now receive a free handmade lip butter from me for their birthday! If you are already a Preferred Customer, you should have gotten an email from me detailing how to make sure you get your gift. (Check your spam folder if you [...]

May
14
2011

My older daughter and I made the farmer’s market ad in the Johnson County Gazette which is a free local newspaper. It’s just our faces, but those who come to the market will hopefully recognize who we are! The top photo is Dennis, the market manager, and the middle photo is Christine, the vendor next [...]

Apr
20
2011

I mentioned in a previous post that I was thinking about re-naming the Jojoba-Shea Lotions. Well, I did. Not without doing a bit of research first, of course. I wanted to use a name that people actually search for on Google. At first, I thought I’d call them Aloe Vera Lotions, since aloe vera juice [...]

Mar
22
2011

Look what came in the mail today! Every year I order a new t-shirt from VistaPrint. It’s my uniform when I go to the farmer’s market. You can see my t-shirt from two years ago here. VistaPrint will usually offer one free t-shirt, and they were offering free uploads when I ordered this time as [...]

Feb
14
2011

I’ve been thinking about what I could do differently at the Olathe Farmer’s Market this year which will be starting up again on Saturday, April 23rd. One idea I’ve had is to offer a Soap of the Week. My plan is to make small batches of soap (only eight bars each), then offer one unique [...]

Feb
8
2011

Are you a fan of Great Cakes Soapworks on Facebook? If you are, then you probably wouldn’t notice that I have a new welcome page for first time visitors. However, if you aren’t a fan, then I highly suggest that you check it out! Mike Holmes of Redpinservices.com contacted me before Christmas saying that he [...]

Dec
20
2010

After receiving an email from someone locally inquiring about my soaps, I discovered that he found me because of a blurb in a local health magazine. As he said, “You read just about anything while you’re in the waiting room at the doctor’s office.” So I contacted the publisher of Enhance Magazine to find out [...]

Feb
16
2010

Here’s a shout-out to my fabulous customers who have sent me their unsolicited positive feedback about Great Cakes Soapworks products! Well, now I’m soliciting. And bribing you with a tote bag. There are a few products I am hoping to hear back from you about. Of course, if you wish to talk about something that [...]


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